WINE CLUB

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Join the Reata Cellars Inner Circle

At Reata Cellars, wine and music share the same soul. Both have the power to move us, bring people together, and turn an ordinary moment into something memorable.

Our highly curated wine selections are a little like discovering the perfect playlist — every bottle has a story, every vintage has its own character, and every new discovery deserves to be shared.

The Inner Circle Club brings you closer to it all. Members enjoy access to exceptional wines and new releases, insider news, special events, opportunities to meet the winemakers and industry personalities behind the bottles, and VIP treatment at Reata.

Most importantly, the Inner Circle is about community. Because great wine, like great music, is always better when shared.

On the third Wednesday of every month, we bring the Inner Circle together for our Members Only Happy Hour. We invite local Wine Pros to showcase their wines, share what’s new, swap stories, meet fellow wine lovers, and raise a glass with the Reata community.

REATA CELLARS INNER CIRCLE WINE CLUBS & MEMBERSHIPS

VELVET ROPE $125

BACKSTAGE PASS $85 PLUS 1 $125

VELVET ROPE $125

This is your invitation to step beyond the Velvet Rope and discover what’s waiting on the other side.

Each month, three thoughtfully selected wines are chosen especially for our Velvet Rope Members — distinctive bottles, hidden gems, and new discoveries we believe deserve a place in your glass.

Your wines will be ready on the third Wednesday of every month, inviting you to explore, experience, and enjoy something beyond the ordinary.

Three wines. One Velvet Rope. Consider yourself on the list.

BUBBLES VIP $250

BACKSTAGE PASS $85 PLUS 1 $125

VELVET ROPE $125

If you love Bubbles as much as we do, consider this your invitation to become a Bubbles VIP.

Each month, we scour the world for exceptional sparkling wines that go beyond the expected. Bubbles VIP Members receive three distinctive bottles every month — from Grower Champagne and coveted Special Club selections to Traditional Method sparkling wines from exciting regions around the globe.

We look for small producers, limited releases, unexpected discoveries, and bottles with a story worth sharing.

Three bottles. Every month. Always something worth popping.

Because at Reata, we believe there’s always a reason for Bubbles.

BACKSTAGE PASS $85 PLUS 1 $125

The only thing better than slipping past the Velvet Rope? Having a Backstage Pass.

VIP is fun. But a Backstage Pass puts you closer to the wine, the winemakers, the music, and everything happening at Reata Cellars.

Choose a Monthly BACKSTAGE PASS for yourself or BACKSTAGE PASS PLUS 1 for two, and enjoy access to exclusive Member privileges:

• WEEKLY TASTING FLIGHT
Enjoy a tasting flight from our Reata “4 for $25” By-the-Glass menu — up to four flights per month, per Member. BACKSTAGE PASS PLUS 1 Members receive up to eight flights per month.

• OPEN HOUSE TASTINGS
Use your weekly tasting credit toward any of our “Open House. No Reservations.” tasting events — a $25–$65 value. Meet and taste alongside winemakers and wine professionals from around the world and right here at home.

• FIRST LOOK EVENT ACCESS
Get early access to ticketed events, including Winemaker Dinners and Special Live Concerts, before tickets are released to the public — plus 10% off event tickets.

• PREMIER WINE ACCESS
Get first access to limited allocations, special releases, and Member-only deals.

• 10% OFF EVERYDAY PURCHASES
Enjoy 10% off cheese & charcuterie boards, in-stock bottles, and by-the-glass selections. Excludes Wine Club Memberships and monthly Wine Club selections.

• 15% OFF CASE PURCHASES
Receive 15% off all 12-bottle case purchases.

• EXTRA 10% OFF SALE ITEMS
Members receive an additional 10% off already reduced sale items.

• PRIVATE EVENT PRIVILEGES
Receive 10% off Private Event Room rentals and wines purchased for your event.

Because the best experiences aren’t just attended — they’re accessed.

Welcome backstage.